SALINAS, Calif. — A strong market for California lettuce loosened its grip on buyers a bit in mid-July, but there was no mercy in pricing on romaine hearts.
Lettuce markets should stay hot at least through mid-July, grower-shippers say.
Yellow tomatoes, superhero-themed apple slices and a machine that tops fresh strawberries are among the best new products, according to attendees at the United Fresh Produce Association’s 2014 Conference and Expo in Chicago.
The Andrew Smith Co. won first place for its romaine pack and best of show for its iceberg lettuce pack in a contest at the annual Salinas Valley Fair in King City, Calif.
A three-day heat wave that passed through Salinas, Calif., is expected to hurt yields for lettuce, mixed leaf, broccoli and cauliflower.More Packer Stories for Romaine
Market Scope - Lettuce, romaine — F.o.b.s as of July 21
ALL CALIFORNIA DISTRICTS — Shipments (283-291-323) —
SALINAS-WATSONVILLE, CALIF. — Movement expected about the same as the 284 units shipped the week of July 14. Trading 24s active at lower prices, hearts active. Prices 24s lower, hearts generally unchanged. Cartons 24s mostly $12.65-15.35; hearts (light supply) 12 3-count packages mostly $21.35-22.55, film-lined 48s mostly $22.45-23.56. Quality variable.
SANTA MARIA, CALIF. — Movement expected about the same as the 37 units shipped the week of July 14. Trading moderate. Prices 24s lower, hearts higher. Cartons 24s $13.25-14.95; hearts in 12 3-count packages $18-19.95. Quality variable.
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