Taylor Farms enlists Popeye for fresh spinach line

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WATERMELON — F.O.B.S AS OF MAY 13

MEXICO CROSSINGS THROUGH NOGALES, ARIZ. — Crossings (705-766-766, seedless 683-751-759, seeded 22-15-7) — Movement expected about the same. Trading seeded slow, others moderate. Prices seedless 35-60 counts lower, others generally unchanged. Red-flesh seedless-type per pound 24-inch bins approximately 35-60 counts mostly 20 cents, 75-80s 14-16 cents; red-flesh seeded-type approximately 35-55 counts 12-14 cents. Flat cartons red-flesh seedless miniature 6-9s $7-9. Quality variable. Many present shipments from prior bookings and/or previous commitments.

LOWER RIO GRANDE VALLEY, TEXAS — Shipments (29-96-255, seedless 26-83-223, seeded 3-13-32) — Movement expected to decrease slightly. Trading very active at slightly lower prices. Prices 24-inch bins per-pound red-flesh seedless-type approximately 35-60 counts 28 cents, seeded-type approximately 28-35 counts mostly 21-22 cents. Quality generally good. Most present shipments from prior bookings and/or previous commitments at lower prices.

FLORIDA — Shipments (124-159-233, red-flesh seeded 16-29-53, red-flesh seedless 51-130-180) — Movement expected to increase as more growers start the season in central Florida. Harvesting slowed. Trading very active. Prices generally unchanged. 24-inch bins per-pound red-flesh seeded-type 35s 24-25 cents; red-flesh seedless-type 45 count 29-30 cents, 60 count 29-30 cents. Quality generally good.

IMPERIAL AND COACHELLA VALLEYS, CALIF., AND CENTRAL AND WESTERN ARIZONA — Shipments (AZ seedless 0-23-16, CA 0-26-78, seedless 0-24-73, seeded 0-2-5) — Movement from western Arizona, Imperial and Coachella valleys expected to increase seasonally. Trading fairly active at slightly lower prices. Prices slightly lower. Red-flesh seedless-type per pound 24-inch bins approximately 35 and 45 counts mostly 22 cents. Organic red-flesh seedless 24-inch bins per pound approximately 35 and 45 counts 35 cents; miniature carton 6s and 8s $20.50. Quality generally good. Harvest central Arizona expected to begin the week of May 27.

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Home > Vegetables > Spinach > Taylor Farms enlists Popeye for fresh spinach line

Spinach

Taylor Farms enlists Popeye for fresh spinach line

10/26/2012
Kayla Banzet

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King Features and Taylor Farms have introduced a fresh product line that includes mature spinach, baby spinach and spinach mix in a bag.

Popeye Courtesy Taylor Fresh Farms The product line, Popeye Fresh, has designed the packaging and website to engage children and their families by incorporating Popeye and his friends, according to a news release.

The well-known cartoon sailor is used to build awareness about fresh spinach and healthy eating benefits.

“Popeye is an iconic superhero that symbolizes both American nostalgia and the benefits of fresh spinach,” Kim St. George, senior director of marketing, at Taylor Farms said in the release. “You cannot find another animated character that is so closely associated with the superfood spinach.”

The Popeye Fresh package is stamped with the Popeye Approved Superfood seal, according to the release.

On the website, www.popeyefreshfoods.com, visitors can find characters like Popeye, Olive Oyl, Swee’Pea, Wimpy and Brutus along with nutritional information about spinach. Children can download coloring pages and games from the site as well, according to the release.