“We won’t be using display space at Mi Mercado for some of the higher-end apples because they aren’t popular with the community there,” Nelson said.
Cases for fresh-cut fruits and vegetables claim some of Mi Mercado’s produce department’s space, but even some of those have a Hispanic twist. Fresh-cut “Mexican soup kits” include chopped and peeled vegetables found in traditional recipes. Nelson said all of the fresh-cut produce is prepared in-house.
“There’s no 20-foot salad spread at this store, though,” Nelson said, again citing traditional Hispanic recipes and eating habits as the driving force behind the assortment selected for Mi Mercado’s produce aisle.
Instead, Mi Mercado has an in-store taqueria for shoppers who want fresh, ready-to-eat foods.