The likelihood of a sweet potato purchase dropped three percentage points from last year, but it remains a popular item coming in at the No.15 most purchased vegetable.
Buckets of ice water drenched a company official and other employees of Ham Farms & Produce Co., who took the ALS ice bucket challenge.
Sweet potato sales are up 8.5% from last year, according to The Packer’s 2014 Produce Market Guide.
Holidays are still the most popular time to promote sweet potatoes, but companies are working to expand use year-round.
The majority of sweet potatoes grown in North Carolina are of the covington variety, said George Wooten Jr., owner of Chadbourn, N.C.-based Wayne E. Bailey Produce Co.
Black Gold Farms, Grand Forks, N.D., acquired Dawson Farms, Delhi, La., earlier this year.More Packer Stories for Sweet Potatoes
Market Scope - Sweet potatoes — F.o.b.s as of Aug. 18
EASTERN NORTH CAROLINA — 2013 shipments (76-70*-56) — Movement expected to continue decreasing as some shippers are finished with 2013 crop inventories and transitioning to 2014 crop. Trading moderate. Prices unchanged. 40-pound cartons orange types U.S. No. 1 $20-22, U.S. No. 1 petite $14-17, U.S. No. 2 $8-12, no grade marks jumbo $13-16. *revised.
MISSISSIPPI — Shipments (*30-26-21) — Movement expected to decrease seasonally. Trading fairly active. Prices unchanged. 40-pound cartons orange types U.S. No. 1 mostly $23-26, U.S. No. 2 mostly $13-15, no grade marks jumbo mostly $13-14. Mostly beauregard variety. Very light supplies are available until new crop is harvested. Harvest of the new crop is expected to begin around Aug. 26, with exploratory digging expected to start the week of Aug. 18 to check on size.
EASTERN NORTH CAROLINA — 2014 shipments (0-3-8) — Movement expected to increase gradually as shippers finish with 2013 crop inventories and transition to 2014 crop. No f.o.b. reported as of Aug. 18.
ATWATER, LIVINGSTON DISTRICT, CALIF. — Shipments (10-0-7) — Movement expected to increase. Several shippers are harvesting on a pack to order only basis. Additional shippers expected to begin to harvest the week of Aug. 18. Current supplies in too few hands to establish market. The f.o.b. report is expected to begin on Aug. 28. No f.o.b. issued as of Aug. 18.