Dig in to sweet potatoes

11/02/2012 03:59:00 PM
Tom Burfield

Large, well-positioned displays, cross-merchandising and offering several colors help move more sweet potatoes, Graves of the Mississippi Sweet Potato Council says.

“You’ve got to show off the sweet potatoes, put them where people can find them in a volume that they can see,” he says.

Finally, never store sweet potatoes below 55 F (12.8 C).

“They should definitely not be put in a refrigerated storage case, “Stoddard says. “That’s the best way there is to ruin a sweet potato.”


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