Mann Packing goes with crinkles for fresh-cut sweet potatoes

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WATERMELON — F.O.B.S AS OF MAY 13

MEXICO CROSSINGS THROUGH NOGALES, ARIZ. — Crossings (705-766-766, seedless 683-751-759, seeded 22-15-7) — Movement expected about the same. Trading seeded slow, others moderate. Prices seedless 35-60 counts lower, others generally unchanged. Red-flesh seedless-type per pound 24-inch bins approximately 35-60 counts mostly 20 cents, 75-80s 14-16 cents; red-flesh seeded-type approximately 35-55 counts 12-14 cents. Flat cartons red-flesh seedless miniature 6-9s $7-9. Quality variable. Many present shipments from prior bookings and/or previous commitments.

LOWER RIO GRANDE VALLEY, TEXAS — Shipments (29-96-255, seedless 26-83-223, seeded 3-13-32) — Movement expected to decrease slightly. Trading very active at slightly lower prices. Prices 24-inch bins per-pound red-flesh seedless-type approximately 35-60 counts 28 cents, seeded-type approximately 28-35 counts mostly 21-22 cents. Quality generally good. Most present shipments from prior bookings and/or previous commitments at lower prices.

FLORIDA — Shipments (124-159-233, red-flesh seeded 16-29-53, red-flesh seedless 51-130-180) — Movement expected to increase as more growers start the season in central Florida. Harvesting slowed. Trading very active. Prices generally unchanged. 24-inch bins per-pound red-flesh seeded-type 35s 24-25 cents; red-flesh seedless-type 45 count 29-30 cents, 60 count 29-30 cents. Quality generally good.

IMPERIAL AND COACHELLA VALLEYS, CALIF., AND CENTRAL AND WESTERN ARIZONA — Shipments (AZ seedless 0-23-16, CA 0-26-78, seedless 0-24-73, seeded 0-2-5) — Movement from western Arizona, Imperial and Coachella valleys expected to increase seasonally. Trading fairly active at slightly lower prices. Prices slightly lower. Red-flesh seedless-type per pound 24-inch bins approximately 35 and 45 counts mostly 22 cents. Organic red-flesh seedless 24-inch bins per pound approximately 35 and 45 counts 35 cents; miniature carton 6s and 8s $20.50. Quality generally good. Harvest central Arizona expected to begin the week of May 27.

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Home > Vegetables > Sweet Potatoes > Mann Packing goes with crinkles for fresh-cut sweet potatoes

Sweet Potatoes

Mann Packing goes with crinkles for fresh-cut sweet potatoes

05/24/2012
Coral Beach

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Courtesy Mann Packing New fresh-cut sweet potatoes from Mann Packing Co. Inc. were inspired by consumer research conducted by the Salinas, Calif., shipper.

Although frozen sweet potato sales were spiking, sales of the fresh-cut sweet spuds were lagging behind, said Mann’s marketing and communications specialist Elena Hernandez. The company conducted a consumer survey to find out why.

The survey revealed that many consumers were not aware that fresh-cut sweet potatoes were available, Hernandez said. Also, when consumers saw them, they said they looked like carrots.

The company switched to crinkle cuts to make them look more like traditional french fries. Mann also redesigned packaging to feature a photograph of the fries on a plate with ketchup.

Hernandez said the new packaging includes nutritional information and preparation suggestions.

The packages of fresh-cut sweet potato fries still come in two sizes, but both have been reduced by two ounces because of the changes in the product cut. Hernandez said they are available in 10-ounce and 22-ounce retail packages. Suggested price is $3.29 to $4.99 depending on the size of package and market area.