Sweet Potato business update briefs

03/15/2013 01:41:00 PM
Jim Offner

Wayne E. Bailey offers new four-pack

Chadbourn, N.C.-based Wayne E. Bailey Produce Co. now offers a four-pack of sweet potatoes, said George Wooten, owner.

“It’s a very uniform pack with four potatoes that are overwrapped,” he said.

The product is available from Bailey Produce under the Green Giant and Bailey’s George Foods label.

 

California Sweet Potato Growers hits 50

Atwater, Calif.-based packer-shipper California Sweet Potato Growers is celebrating its 50th anniversary in 2013, said Sarah Alvernaz, general manager for California Sweet Potato Growers:

Alvernaz’s husband, Matthew Alvernaz, is grandson of “Sweet Potato Joe” Alvernaz, one of a group of sweet potato growers who founded the company as a packing operation in 1963.

“We are one of the first grower-owned sweet potato sheds in California,” Sarah Alvernaz said.

The company will celebrate the occasion in the fall, but no specific plans had been drawn up by the end of February, she said.

California Sweet Potato Growers packs and ships product from about 450 acres, she said.

 

Eastern Carolina Organics relocates

Organic sweet potato shipper Eastern Carolina Organics moved its operation from Pittsboro, N.C. to Durham, N.C. Jan. 1, said Trace Ramsey, project and production manager.

“We rehabbed a 26,000-

square-foot warehouse facility,” he said.

The company, which, Ramsey estimated, has “eight or nine” full-time employees, moved out of a 3,000-square-foot building, he said.

Eastern Carolina Organics deals mostly with retail customers along the East Coast of the U.S., the biggest of which is While Foods, Ramsey said.

 

Garber Farms creates website

Iota, La.-based Garber Farms now has a website, www.garberfarm.com.

The company launched the site late in 2012, said Matt Garber, a partner in the growing and shipping operation.

 

Louisiana commission puts ads on truck sides

“Rolling billboards” are the newest marketing tool at the Baton Rouge-based Louisiana Sweet Potato Commission, said Rene Simon, executive director.

“Our biggest effort has been to advertise the Louisiana Sweet Potato on rolling billboards (on the) sides of trucks,” Simon said. “This has been a very effective campaign and has put our sweet potatoes in front of new consumers.”

 

Mississippi council adds specialist


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