Fresh Trends is The Packer’s annual study of produce consumption trends by commodity that presents consumers’ attitudes about fruits and vegetables.
Since 1983, The Packer has sponsored dozens of major consumer studies to track trends in the purchases and consumption of fresh produce. These studies have documented the fluctuation in purchases of specific fruits and vegetables as well as changing attitudes toward various produce industry issues. Fresh Trends represents the only ongoing consumer research study that is available to the entire industry.
View the Table of Contents and a Sample Report for the 2011 edition by clicking the links below:
- Table of Contents
- Sample Report
Get the data used to create the Fresh Trends analysis and draw your own conclusions about the commodities most important to you. You’ll receive over 300 tables detailing how consumers responded to survey questions, and also receive in-depth information regarding demographics, purchasing habits and their views on organics.