Apples
With so many varieties to choose from, apples continue to be a staple in most every household. The crisp fruit held steady as the No. 2 fruit in our survey – and was also the No. 2 commodity purchased overall. The likelihood of an apple purchase increased five percentage points from Fresh Trends 2011.
The likelihood of purchase increased according to income, as was the case last year. This portable food was a favorite for families. Consumers with kids were more likely to buy apples, at 87%, than those without kids, at 80%. In fact, shoppers with two or more kids at home were the most likely to buy apples overall, with 90% of those saying they’d purchased apples in the past year.
There were few differences in purchasing patterns with regard to region. Shoppers age 50-58 were less likely to buy the fruit than those in other age groups.
For a fast, healthy snack, apples are hard to beat. In fact, 91% of apple buyers said they ate the fruit as a snack. They also were popular as a dessert and as an ingredient in a recipe. It seems, however, that apples may have even become a meal of their own. Thirteen percent of shoppers said they used apples as “a main dish” – a number up 69% from last year.
Consumers remained constant in their love of apple varieties from last year. Red delicious was most popular, followed by golden delicious and granny smith. More than 10% of consumers said they liked fujis and galas as well.
When it came to organic purchases, 27% of apple buyers said they bought organic apples at least some of the time – a number up one-third from last year. Seven percent said they always bought organic apples. Married consumers and those age 21-39 were most likely to buy organic apples exclusively.
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