Apricots
The likelihood of an apricot purchase climbed 7 percentage points from Fresh Trends 2011 to 18%. For the fifth consecutive year, the likelihood of purchase increased according to income.
The sweet fruit is a hit with kids. Consumers with kids at home were 27% more likely to buy apricots than those without kids. Western consumers comprise the region most likely to buy the small stone fruit, a trend that continues for the fourth straight year.
Age obviously plays a role in apricot purchases. For three of the past four years, younger consumers have been more likely to buy apricots than their older counterparts. This year, shoppers age 21-39 were twice as likely to buy the fuzzy fruit as those age 50-58 – the age bracket least likely to buy.
Apricots were the No. 3 commodity that consumers purchased as organic at least some of the time, with 37% of apricot buyers saying they did so in the past year. Eleven percent of apricot buyers said they always purchased organic product.
18% of customers purchased apricots within the past 12 months.
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