Asian Pears
The likelihood of an asian pear purchase climbed seven percentage points from last year. Affluent consumers were more likely to make a purchase than those earning less than $50,000 annually.
Younger consumers were more likely to embrace the sweet flavor of asian pears than older shoppers – the likelihood of a purchase decreased with age. Having children at home also clearly influenced purchasing patterns. Consumers with kids at home were nearly twice as likely to buy asian pears as those without kids.
Shoppers on both coasts were more likely to buy the fruit, at 20% each, than those in the middle of the country.
Asian pears continue to have a strong organic following. The pears were the No. 1 fruit that consumers purchased as exclusively organic (and the No. 2 item overall, after sprouts). Fourteen percent of asian pear buyers said they always purchased organic product. Nearly 22% of buyers said they purchased organic asian pears at least some of the time, which helped to make the fruit the No. 5 commodity that shoppers said they periodically purchased as organic. Consumers with two or more kids at home comprised the group most likely to buy organic asian pears exclusively.
16% of customers purchased asian pears within the past 12 months.
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