The likelihood of an asian pear purchase slipped two percentage points from Fresh Trends 2012.
Younger shoppers clearly prefer this crunchy fruit. The likelihood of purchase decreased according to age. Shoppers age 21-39 were more likely to buy asian pears than older consumers, a trend now in its fourth year. These young shoppers were more than twice as likely to buy the fruit as those age 50 and older.
The likelihood of purchase increased according to income. Consumers in the lowest income bracket were almost three times less likely to buy the fruit than those earning more than $100,000 annually.
Region also clearly plays a role in asian pear purchases. As was the case last year, shoppers in the West and Northeast tied as the No. 1 region for purchases of the sweet fruit.
Families with kids at home were more likely to buy asian pears, at 18% than those without kids, at 10%. The likelihood of purchase increased as the number of children in the household grew.
Asian pears have a large organic following. In fact, they were the No. 2 commodity that consumers bought as organic at least some of the time (second to pluots). More than four in 10 asian pear buyers (43%) said they purchased organic pears at least some of the time. Consumers in the highest income bracket were the most likely to make a periodic organic asian pear purchase, followed by those with three or more kids, and those age 21-39. The fruit was also No. 2 for organic exclusive purchases, with 15% of buyers saying they always bought organic asian pears.
14% of customers purchased asian pears within the past 12 months.