Blackberries
The likelihood of a blackberry purchase increased nine percentage points from Fresh Trends 2011. For the fifth consecutive year, the likelihood of purchase increased according to income, with consumers earning more than $100,000 being most likely to buy.
Younger consumers clamor for blackberries. Shoppers in the youngest age bracket were more likely to buy the berries than older consumers – a trend that has continued for four years. As was the case last year, Southern shoppers were less likely to buy the berries than those in other regions. Consumers with kids at home were 7 percentage points more likely to buy blackberries than those without kids.
These dark berries are a popular organic commodity. One-third of blackberry buyers said they bought organic product at least some of the time. Additionally, the likelihood of an only organic purchase doubled from Fresh Trends 2011. Blackberries were the No. 5 item that shoppers purchased as exclusively organic (and the third most-popular organic fruit).
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