These dark berries are among the top 20 most popular fruits in Fresh Trends 2013. The likelihood of a blackberry purchase fell four percentage points from last year.
Affluence and age play a role in blackberry purchases. For the third straight year, young shoppers (age 21-39) were more likely to buy the berries than older shoppers. And income shows an even greater effect. This year consumers in each of the top two income groups were more than twice as likely to buy blackberries than those earning less than $25,000 annually.
Western shoppers were more likely to buy blackberries than those in other regions. This trend rang true in three of the last four years.
One-third of shoppers with kids said they bought blackberries last year, while only one-quarter of consumers without kids said the same.
Quite a few consumers bought organic blackberries. Nearly one-third of blackberry buyers (32%) said they bought organic product at least some of the time. Eight percent said they always bought organic blackberries, a number down three percentage points from last year.
28% of customers purchased blackberries within the past 12 months.