Blueberries
The likelihood of a blueberry purchase climbed five percentage points from Fresh Trends 2011. For the fifth consecutive year, the likelihood of purchase increased according to income. Blueberries were the fourth on the list of new commodities shoppers were adding to their carts, among those in the survey who said they were buying more produce now than they did previously.
These nutrient-packed berries are a favorite for families with kids. Consumers with kids at home were 11 percentage points more likely to buy the berries than those without kids. Female shoppers were 12 percentage points more likely to buy blueberries than their male counterparts.
For the third straight year, shoppers in the Northeast were more likely to buy blueberries than those in other regions. Last year the oldest shoppers (age 59 and older) comprised the age group most likely to buy; this year they shared that title with the youngest shoppers – those age 21-39.
When it came to organic purchases, one-third of shoppers said they bought organic blueberries at least some of the time – a number up from 20% last year. Blueberries were in the top 10 items that consumers purchased as organic – either every time they made a purchase or periodically.
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