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TOMATOES — F.O.B.S AS OF MAY 14

CENTRAL AND SOUTH FLORIDA DISTRICTS — Shipments (433-454-398) — Movement expected to increase. Trading moderate. Prices 5x6s higher, others lower. Extra services included. 25-pound cartons loose mature-greens 85% U.S. 1 or better 5x6s $8.95-9.95, 6x6s $7.95-8.95, 6x7s $7.95-8.95. Quality generally good.

MEXICO CROSSINGS THROUGH NOGALES, ARIZ. — Crossings (152-146-159, greenhouse 124-123-137, vine-ripes 28-23-22) — Movement expected to decrease seasonally. Supplies 4x4 to 4x5s light. Trading 4x4 to 4x5s fairly active, others slow. Prices 4x4 to 4x5s higher, others generally unchanged. Field-grown and greenhouse cartons/flats two-layer 4x4s mostly $9-10, 4x5s mostly $7.95-9, 5x5s mostly $4.99-5, 5x6s $4.64-5. Quality variable.

MEXICO CROSSINGS THROUGH OTAY MESA, CALIF. — Crossings (8-8-11, greenhouse 7-7-9, vine-ripes 1-1-2) — Movement expected to increase seasonally. Supplies in too few hands to establish a market. Quality generally good. The first f.o.b. report was expected to be issued the week of May 21.

WEST FLORIDA DISTRICT — Shipments (0-0-0) — Light harvest expected to start the week of May 28. Expect first f.o.b. by the first week of June.

U.S. SHIPPING POINTS — Greenhouse (54-56-**) — No prices reported. **unavailable

CANADA SHIPPING POINTS — Greenhouse (149*-150-**) — No prices reported. **unavailable, *revised

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Home > Consumer Research > Fruits > Cherries > Cherries

Cherries

07/06/2010 4:18:53 PM

Cherry purchases soared in the past year, jumping 13 percentage points from Fresh Trends 2009 and five percentage points from 2008. This growth is a direct contrast to last year’s findings, in which cherries showed the largest year-to-year drop. Following a two-year trend, cherry purchases increased according to income. Consumers in the West comprised the group most likely to buy the sweet fruit. Younger shoppers age 21-39 were slightly less likely to buy cherries than older consumers.

While the likelihood of overall cherry purchase increased this year, the probability of organic cherry purchase dropped significantly. The likelihood of organic cherry purchase fell 10 percentage points from Fresh Trends 2009, with 8% of cherry buyers saying they purchased organic product at least some of the time. Consumers age 21-39 and those who are married were most likely to buy organic cherries exclusively. Of those that bought organic cherries exclusively, 31% said they paid 10% to 25% more for organic product than they would have for conventional cherries.

Today's Pricing

07/06/2010 4:18:53 PM

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