Cranberries
07/06/2010 4:23:14 PM
Fresh cranberry purchases inched up two percentage points in the past year, and purchases have increased five percentage points since Fresh Trends 2008. Shoppers age 59 and older comprised the group most likely to buy the bright berries. In fact, they were more than twice as likely to buy cranberries as those in the youngest age group. Surprisingly, consumers earning less than $25,000 annually were the most likely to buy cranberries of those in any income bracket. Consumers without kids at home were more likely to buy the tangy berry than those with children in the household. Female shoppers were nearly twice as likely to buy cranberries as male shoppers, the group that was least likely to buy the fruit.
The likelihood of organic cranberry purchase fell significantly, down 12 percentage points in the past year, with only 6% of cranberry consumers saying they bought organic fruit at least some of the time. Single consumers and those aged 21-39 were most likely to buy organic cranberries exclusively. Of those that bought organic, 38% said they paid the same for organic product as they would’ve for conventionally grown cranberries; another 38% said they paid less than 10% more for organic.
Comments (0)
Leave a comment