Grapes
07/06/2010 4:37:59 PM
After remaining relatively steady for the past two years, grape purchases increased nine percentage points from Fresh Trends 2009. Grapes retained their spot as the third most popular fruit in the survey, a title the fruit has claimed for the past three years.
The likelihood of purchase increased according to income, with consumers earning more than $100,000 being the most likely to buy. The little globes reign with kids too – 90% of consumers in households with kids purchased the fruit in the past year, while only 84% of consumers without kids said the same. Single shoppers were least likely to purchase grapes.
Green and red seedless grapes remain the most popular varieties, as was the case in prior years. However, preference for blue/black seedless varieties doubled from Fresh Trends 2009. Portability undoubtedly makes grapes perfectly suited for snacking – the top way consumers said they used the fruit. Grapes also can be counted on as a healthy dessert option, as rated by 26% of grape buyers.
The likelihood of organic purchase fell more than 50% in the past year, with 8% of grape buyers saying they bought organic at least some of the time. Shoppers aged 21-39 comprised the group most likely to buy organic grapes exclusively.
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