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TOMATOES — F.O.B.S AS OF MAY 14

CENTRAL AND SOUTH FLORIDA DISTRICTS — Shipments (433-454-398) — Movement expected to increase. Trading moderate. Prices 5x6s higher, others lower. Extra services included. 25-pound cartons loose mature-greens 85% U.S. 1 or better 5x6s $8.95-9.95, 6x6s $7.95-8.95, 6x7s $7.95-8.95. Quality generally good.

MEXICO CROSSINGS THROUGH NOGALES, ARIZ. — Crossings (152-146-159, greenhouse 124-123-137, vine-ripes 28-23-22) — Movement expected to decrease seasonally. Supplies 4x4 to 4x5s light. Trading 4x4 to 4x5s fairly active, others slow. Prices 4x4 to 4x5s higher, others generally unchanged. Field-grown and greenhouse cartons/flats two-layer 4x4s mostly $9-10, 4x5s mostly $7.95-9, 5x5s mostly $4.99-5, 5x6s $4.64-5. Quality variable.

MEXICO CROSSINGS THROUGH OTAY MESA, CALIF. — Crossings (8-8-11, greenhouse 7-7-9, vine-ripes 1-1-2) — Movement expected to increase seasonally. Supplies in too few hands to establish a market. Quality generally good. The first f.o.b. report was expected to be issued the week of May 21.

WEST FLORIDA DISTRICT — Shipments (0-0-0) — Light harvest expected to start the week of May 28. Expect first f.o.b. by the first week of June.

U.S. SHIPPING POINTS — Greenhouse (54-56-**) — No prices reported. **unavailable

CANADA SHIPPING POINTS — Greenhouse (149*-150-**) — No prices reported. **unavailable, *revised

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Home > Consumer Research > Fruits > Honeydew > Honeydew

Honeydew

07/06/2010 4:47:26 PM

Honeydew purchases inched up two percentage points in the past year. Purchases increased according to income (following a four-year trend) and age. For the second consecutive year, shoppers in the Northeast comprised the region most likely to purchase the green-fleshed melon, while those in the South made up the region least likely to buy. Consumers with kids at home were more likely to buy the fruit, at 36%, than those without kids, at 31%.

The likelihood of organic purchase declined 66% from Fresh Trends 2009, with only 5% of honeydew consumers saying they bought organic product in the past year. In fact, honeydew was the No. 1 item that consumers bought as conventionally grown.

Today's Pricing

07/06/2010 4:47:26 PM

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