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TOMATOES — F.O.B.S AS OF MAY 14

CENTRAL AND SOUTH FLORIDA DISTRICTS — Shipments (433-454-398) — Movement expected to increase. Trading moderate. Prices 5x6s higher, others lower. Extra services included. 25-pound cartons loose mature-greens 85% U.S. 1 or better 5x6s $8.95-9.95, 6x6s $7.95-8.95, 6x7s $7.95-8.95. Quality generally good.

MEXICO CROSSINGS THROUGH NOGALES, ARIZ. — Crossings (152-146-159, greenhouse 124-123-137, vine-ripes 28-23-22) — Movement expected to decrease seasonally. Supplies 4x4 to 4x5s light. Trading 4x4 to 4x5s fairly active, others slow. Prices 4x4 to 4x5s higher, others generally unchanged. Field-grown and greenhouse cartons/flats two-layer 4x4s mostly $9-10, 4x5s mostly $7.95-9, 5x5s mostly $4.99-5, 5x6s $4.64-5. Quality variable.

MEXICO CROSSINGS THROUGH OTAY MESA, CALIF. — Crossings (8-8-11, greenhouse 7-7-9, vine-ripes 1-1-2) — Movement expected to increase seasonally. Supplies in too few hands to establish a market. Quality generally good. The first f.o.b. report was expected to be issued the week of May 21.

WEST FLORIDA DISTRICT — Shipments (0-0-0) — Light harvest expected to start the week of May 28. Expect first f.o.b. by the first week of June.

U.S. SHIPPING POINTS — Greenhouse (54-56-**) — No prices reported. **unavailable

CANADA SHIPPING POINTS — Greenhouse (149*-150-**) — No prices reported. **unavailable, *revised

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Home > Consumer Research > Fruits > Kiwifruit > Kiwifruit

Kiwifruit

07/06/2010 4:49:55 PM

Kiwifruit purchases inched up one percentage point from Fresh Trends 2009. As was the case last year, purchases of the fuzzy fruit increased according to household income and decreased according to age. Female shoppers were more likely to make a kiwi purchase than their male counterparts.

Kiwi and kids go hand in hand. According to survey results this year, the more kids there were in the household, the greater the likelihood of a kiwi purchase. In fact, shoppers with three or more kids at home comprised the group most likely to buy the green-fleshed fruit.

Shoppers overwhelmingly choose regular kiwifruit as the most popular variety. In fact, the number of shoppers saying they preferred golden kiwi dropped six percentage points from Fresh Trends 2009. Eighty percent of consumers said they eat kiwifruit primarily as a snack.

The likelihood of organic purchase fell nine percentage points in the past year, with 7% of kiwi shoppers saying they bought organic at least some of the time. The number of shoppers who bought organic kiwi exclusively dropped by 50%.

Today's Pricing

07/06/2010 4:49:55 PM

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