Kiwifruit
07/06/2010 4:49:55 PM
Kiwifruit purchases inched up one percentage point from Fresh Trends 2009. As was the case last year, purchases of the fuzzy fruit increased according to household income and decreased according to age. Female shoppers were more likely to make a kiwi purchase than their male counterparts.
Kiwi and kids go hand in hand. According to survey results this year, the more kids there were in the household, the greater the likelihood of a kiwi purchase. In fact, shoppers with three or more kids at home comprised the group most likely to buy the green-fleshed fruit.
Shoppers overwhelmingly choose regular kiwifruit as the most popular variety. In fact, the number of shoppers saying they preferred golden kiwi dropped six percentage points from Fresh Trends 2009. Eighty percent of consumers said they eat kiwifruit primarily as a snack.
The likelihood of organic purchase fell nine percentage points in the past year, with 7% of kiwi shoppers saying they bought organic at least some of the time. The number of shoppers who bought organic kiwi exclusively dropped by 50%.
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