This fuzzy stone fruit is one of the top fruits in Fresh Trends 2013, but the likelihood of a peach purchase fell 10 percentage points from last year.
The sweet stone fruit is a favorite with kids. More than half of consumers with kids at home (51%) were likely to buy peaches, compared with only 43% of those without kids who said the same.
Northeastern shoppers comprised the region most likely to buy peaches this year. Midwesterners – who held the top regional spot last year – comprised the least likely region to buy the fruit this year.
More than half of all peach buyers (58%) said they felt comfortable selecting ripe fruit for immediate consumption, however, only 37% of them said they knew how to ripen the stone fruit once they got it home.
When it came to organic purchases, one-quarter of peach buyers said they bought organic product at least some of the time (up from 22% last year). The likelihood of an organic-only purchase also increased, with 8% of shoppers saying they bought organic peaches exclusively.