Pomegranates

07/07/2010 02:17:00 PM

The likelihood of a pomegranate purchase increased three percentage points from Fresh Trends 2012.

The presence of children plays an obvious role in pomegranate purchases. Consumers with kids at home were twice as likely to buy the red fruit as those without kids.

pomegranates fresh trendsAs was the case last year, younger shoppers seemed quicker to embrace the tart fruit. Shoppers younger than age 50 were more likely to buy pomegranates than older consumers. The likelihood of purchase generally increased according to income.

Region also outlined clear differences in purchases. Shoppers in the Northeast and West (the regions most likely to buy) were more than twice as likely to purchase pomegranates as Midwestern consumers this year.

Organic purchases were on the rise for pomegranates this year. In fact, the likelihood of an organic-only purchase doubled from last year, with 12% of pomegranate buyers saying they bought organic product every time they made a purchase.



Comments (3) Leave a comment 

Name
e-Mail (required)
Location

Comment:

characters left

Debbie    
Arkansas  |  October, 13, 2012 at 07:22 PM

I have trouble finding nice ones. They are costly and are usually going bad. Mostly you can not even find any at all!

Lillian Last    
Los Angeles  |  October, 30, 2012 at 11:54 PM

I am not sure where you live, but I am from Southern California and POM Fresh Pomegranates by Wonderful Brands can be found at local supermarkets all over the country. Ralphs, Vons are my local stores and the Pomegranates are large, juicy, beautiful, and FRESH! Ralph's had been selling them 2 for $4.00 and they are BIG! I work for POM Wonderful - Wonderful Brands and I visit the markets, and merchandise their Pomegranates. And they are beautiful! If you visit our website: http://www.pomwonderful.com/ there is a coupon for $.50 off. I hope you find 'em and enjoy them.

Louis Venturini    
Chico, CA  |  June, 18, 2013 at 04:40 PM

Hello Lillian, do you know of anyone purchasing bulk pomogranates from the farm? let me know. Thank you.

Join the conversation - sign up for FREE today!
FeedWind
Feedback Form
Leads to Insight