This sweet red fruit gained moved up the popularity chart this year. Strawberries passed grapes as the No. 3 fruit in Fresh Trends 2013. The red berries, which were No. 4 last year, beat out grapes by only three-tenths of a percentage point.
The bright berries were popular across all demographic groups. In fact, more than 6 in 10 shoppers in every group bought the berries. The likelihood of purchase increased according to income for the fifth consecutive year.
Shoppers with kids at home were a bit more likely to buy strawberries, at 72%, than those without kids, at 68%. Consumers with three or more kids at home comprised the group most likely to buy the berries overall.
When it came to organic sales, 27% of strawberry buyers said they bought organic product at least some of the time, a number up two percentage points from Fresh Trends 2012. Seven percent of buyers – the same number as last year – said the always bought organic berries.