The likelihood of an asparagus purchase slipped one percentage point from last year, but the stalks were the No. 3 “new” item that consumers listed as one they were buying now that they did not buy previously.
The likelihood of an asparagus purchase increased according to income for the fifth consecutive year. Shoppers in the top income bracket were nearly twice as likely to buy the vegetable as those in the lowest income bracket earning less than $25,000 annually.
This is the fourth year in a row that the oldest consumers (age 59 and up) comprised the age group most likely to buy asparagus stalks.
Asparagus was one of the few commodities where the presence of children made no difference. Purchases among consumers with kids and those without were even at 38%. Gender also showed little effect on purchases – both male and female shoppers were equally likely to buy asparagus, at 38% each.
While most consumers purchased conventionally grown product, 27% of asparagus buyers said they bought the organic version at least some of the time – a number up two percentage points from last year. Six percent of buyers said they always bought organic asparagus.
38% of customers purchased asparagus within the past 12 months.
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