The likelihood of a cabbage purchase fell four percentage points from Fresh Trends 2012.
Age and affluence clearly play a role when it comes to cabbage purchases. For the third consecutive year, the likelihood of purchase increased according to age. The likelihood of a cabbage purchase increased according to income; shoppers earning less than $25,000 annually were the least likely to buy the vegetable overall.
Consumers with children at home were a bit more likely to buy the cruciferous vegetable than those without kids. The likelihood of purchase increased as the number of children did.
Western shoppers comprised the region most likely to buy cabbage this year (the West tied for the top spot last year), although purchases among all regions were fairly well matched.
While the likelihood of an organic-only cabbage purchase slipped two percentage points from last year (this year 5% of shoppers said they always bought organic cabbage), periodic organic purchases were up. Twenty-two percent of cabbage buyers said they bought organic product at least some of the time, a number up three percentage points from last year.
47% of customers purchased cabbage within the past 12 months.