Carrots remain a top contender in the vegetable category, in fact, the orange root maintained its place as the fourth most-popular vegetable. Carrots were the No. 6 commodity purchased overall, according to Fresh Trends 2013. The likelihood of a carrot purchase slipped one percentage point from last year.
For the fifth consecutive year, the likelihood of a carrot purchase increased according to income. Shoppers earning more than $100,000 annually were among the most likely to buy carrots.
Consumers age 59 and older were more likely to buy the vegetable than younger consumers, a trend now in its third year. And this convenient food was a favorite with kids as well. Three-quarters of families with children bought carrots in the past year, while only 72% of shoppers without kids said the same.
Most consumers purchased conventionally grown carrots, but interest in organic product is increasing. Twenty-nine percent of carrot buyers said they purchased organic product at least some of the time, a number up four percentage points from last year. Nine percent of buyers said they always bought organic product.
73% of customers purchased carrots within the past 12 months.
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