The likelihood of a radish purchase increased two percentage points from Fresh Trends 2012. This red root is a favorite with older consumers.
In fact, shoppers age 59 and older comprised the group most likely to buy radishes for the third straight year. The youngest consumers were some of the least likely to buy, and affluent shoppers were nearly twice as likely to purchase radishes as those in the lowest income group.
Western consumers snapped up the salad vegetable more than shoppers in other regions, and Southern consumers comprised the region least likely to buy – which perpetuates a three-year trend. Single shoppers were half as likely to buy radishes as those who were married.
Three-quarters of those surveyed said they buy conventionally grown product; 31% of radish buyers said they purchased organic product at least some of the time. While shoppers age 21-39 were less likely to buy radishes overall, they were the most likely group to buy only organic radishes.