These hearty greens are popular among most all demographic groups. The likelihood of a spinach purchase slipped two percentage points from last year.
The likelihood of a spinach purchase increased according to income (for the fifth straight year) and decreased according to age. Shoppers in the lowest income group were half as likely to buy the greens as those earning more than $100,000 annually.
While shoppers in the West comprised the region most likely to buy last year, this year that title went to the Northeast, with the West and South coming in second.
Tender baby spinach leaves remain the top variety for many consumers. And it’s no surprise that spinach found its way to the table as a salad, as a side dish, and as an ingredient in a recipe. The healthy vegetable was also used as a main course for more than one-quarter of consumers this year.
Many shoppers seek out organic spinach. In fact, it was the No. 5 commodity that respondents bought as organic at least some of the time. Twenty-eight percent of buyers said they purchased organic spinach some of the time, a number up five percentage points from Fresh Trends 2012. The likelihood of an organic-only purchase remained steady from last year, with 12% of spinach buyers both years saying they always bought organic product.
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