The following industry comments about Fresh Summit 2012’s new format were collected Oct. 27-28 in Anaheim, Calif.
“I really did like the two days, go hard and go home format. I had feared that Sunday would be the new Monday and I was delighted that I was wrong. We had good traffic for most of Sunday.” — John Pandol, special projects manager for Delano, Calif.-based Pandol Bros. Inc.
“The first day of the show was great, good traffic. I really like the two-day format because it makes you focus.” — Scott Seddon, brand manager for Delray Beach, Fla.-based Pero Family Farms
“I love it. Monday was a waste.” — Scott Nesbit, sales manager for Mattawa, Wash.-based Wahluke Produce Inc.
“I really liked having all of the workshops on one day. Monday is no great loss.” — BobbieLynn Galvan, office manager for Coachella, Calif.-based Ocean Mist Farms.
“I hated Monday, but I miss the opportunities it provided.” — Greg Reinauer, president of Springfield, Ill.-based Tom Lange Co.
“The opening day was always too packed. On the third day you could have quality time with people.” — George Wooten, president of Chadbourn, N.C.-based Wayne E. Bailey Produce Co.
“The third day was brutal. The two-day show worked really well for us.” — Rey Jimenez, chief executive officer of Ventura, Calif.-based Sunfresh.
“On Monday all that happened was people from the booths took turns walking the show floor.” — David Fraser, vice president of industry communications and policy for the Denver-based U.S. Potato Board.
Matt Mandel, vice president of sales and marketing for Rio Rico, Ariz.-based SunFed Produce, said the two-day format is better, but this year Hurricane Sandy complicated the situation because so many people had to leave early before airports on the East Coast closed.
Dan Borer, sales manager for Greencastle, Pa.-based Keystone Fruit Marketing, said he liked the two-day format for Fresh Summit expo. “It is a great show for us.”
Howard Nager, vice president of marketing for Yakima, Wash.-based Domex Superfresh Growers, said the new format has an interesting dynamic. “The last day of the show is still the last day of the show, though, whether it’s two days or three days.”
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