Sun Pacific buys Cuties brand, breaks ties with Paramount Citrus - The Packer

Sun Pacific buys Cuties brand, breaks ties with Paramount Citrus

05/21/2013 04:35:00 PM
Coral Beach

Evans also said Sun Pacific subsidiary Califia Farms LP, Pasadena, will continue to produce and market Cuties juices as it has in recent years.

Califia juice marked the beginning of the end of the Paramount-Sun Pacific relationship.

Owners of the two companies, Stewart Resnick of Paramount and Berne Evans of Sun Pacific, met and started collaborating on small, sweet, easy-peel citrus fruit in the late 1990s. In 1999 they agreed to grow, pack, market and sell the fruit, according to court documents.

Cuties JuiceThe Cuties name was coined in 2001 — Krause said Resnick’s wife Linda was the creative genius behind it and she will be the driving force in the development of Paramount’s new sub-brand for its clementines, which is to be launched this fall.

In 2004 Paramount and Sun Pacific marketed their first major crop of Cuties. Four years later the companies signed a master agreement that included development of a juice line.

However, in 2011 Resnick pulled out of the juice deal. Sun Pacific went ahead with the Cuties juice and Resnick filed a trademark infringement case against its subsidiary, Califia Juice LP, in federal court, according to court documents. That case was dismissed when Evans asked the court to enforce an arbitration clause in the master agreement.

Last fall, the American Arbitration Association declared Sun Pacific would have exclusive rights to the Cuties brand through the end of the 2013-14 season.


Prev 1 2 Next All


Comments (7) Leave a comment 

Name
e-Mail (required)
Location

Comment:

characters left

lisa davidson    
springtown tx  |  February, 03, 2014 at 06:04 AM

I don't think that the hallo oranges taste as good as the cutie oranges. They are not as sweet and don't peel as easy. They leave the white on the orange. I want my cuties!!!!!!!!!!!

Deanna Daves    
May, 19, 2014 at 03:43 PM

Sun Pacific only carries the name and not the fruit. The fruit carried by Halos is still the same but different name.

Sue    
Arkansas  |  November, 20, 2014 at 08:28 AM

Cuties is not the same as halos. The product is produced by totally different growers in California. Just tasting them will confirm they are NOT the same fruit..

Elizabeth Eggers    
Star Valley, Arizona  |  January, 05, 2015 at 06:06 PM

I purchased a 5 lb bag of Cuties EZ Peel SEEDLESS Mandarins at our local Wal Mart. UPC 14668 36001 7. It is a 5 lb bag, also EZ Peel and very delicious. They are not seedless as the bag states. I bought the oranges for a quick snack and it is not very ladylike to be spitting pits out in front of others. In one little mandarin there were at least 20 seeds. The bag states seedless that is the major reason I purchased them. Very Disappointed.

Kate C    
PA  |  January, 20, 2015 at 09:37 AM

I like Cuties better. They cannot possibly be the same fruit. Cuties taste better are smaller and have less white pith. I want my cuties too!

Joan Sage    
california  |  January, 23, 2015 at 05:07 PM

I would not buy halo's for my grandkids or any body else because of the comicals for them shows kids its ok to be rude or even violent just to get there way your comicals are giving kids bad messages have you ever thought to do a comical showing a kid doing something positive and asking for halo's in a nice way .

Dana McCoy    
Dayton NV  |  January, 27, 2015 at 12:05 AM

Cuties are way better than Halos. I won't buy Halo's no one in my family likes them. That alone tells you that Cuties and Halos are a different product. Also I read about them and they are different types of mandarins. I hope we don't loose Cuties. I have had a hard time finding them at the stores in our area of Dayton/Carson City NV.

Feedback Form
Leads to Insight