Some key points:
- Social Media is not a Career — The author, 34-year-old Jason Nazar, founder of the business document website Docstoc, writes that social media in a business context is merely a new function of marketing, a way to support branding and build awareness but not an end in itself. He also advises to read more books and fewer tweets or texts to foster creativity, thoughtfulness and thinking.
- Pick up the Phone — Particularly relevant advice in an industry where working the phones is often to the key to sales, or as the author bluntly states: “Don’t be a pansy, pick up the phone.” It should be your first instinct to talk to an actual person rather than hiding behind e-mail.
- A New Job a Year Isn’t a Good Thing — Rather than suggesting you’re ambitious, this can be seen as evidence that a potential employee lacks discipline and doesn’t stay anywhere long enough to cultivate a deep skill set.
- People Matter More than Perks — Value a job opportunity for the character and leadership lessons you can pick up from managers and owners, not company massages or other such trendy benefits. In a people-oriented industry where tradition and institutional knowledge can be critical, the author’s advice rings true.
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