Today's Pricing

WATERMELON — F.O.B.S AS OF MAY 13

MEXICO CROSSINGS THROUGH NOGALES, ARIZ. — Crossings (705-766-766, seedless 683-751-759, seeded 22-15-7) — Movement expected about the same. Trading seeded slow, others moderate. Prices seedless 35-60 counts lower, others generally unchanged. Red-flesh seedless-type per pound 24-inch bins approximately 35-60 counts mostly 20 cents, 75-80s 14-16 cents; red-flesh seeded-type approximately 35-55 counts 12-14 cents. Flat cartons red-flesh seedless miniature 6-9s $7-9. Quality variable. Many present shipments from prior bookings and/or previous commitments.

LOWER RIO GRANDE VALLEY, TEXAS — Shipments (29-96-255, seedless 26-83-223, seeded 3-13-32) — Movement expected to decrease slightly. Trading very active at slightly lower prices. Prices 24-inch bins per-pound red-flesh seedless-type approximately 35-60 counts 28 cents, seeded-type approximately 28-35 counts mostly 21-22 cents. Quality generally good. Most present shipments from prior bookings and/or previous commitments at lower prices.

FLORIDA — Shipments (124-159-233, red-flesh seeded 16-29-53, red-flesh seedless 51-130-180) — Movement expected to increase as more growers start the season in central Florida. Harvesting slowed. Trading very active. Prices generally unchanged. 24-inch bins per-pound red-flesh seeded-type 35s 24-25 cents; red-flesh seedless-type 45 count 29-30 cents, 60 count 29-30 cents. Quality generally good.

IMPERIAL AND COACHELLA VALLEYS, CALIF., AND CENTRAL AND WESTERN ARIZONA — Shipments (AZ seedless 0-23-16, CA 0-26-78, seedless 0-24-73, seeded 0-2-5) — Movement from western Arizona, Imperial and Coachella valleys expected to increase seasonally. Trading fairly active at slightly lower prices. Prices slightly lower. Red-flesh seedless-type per pound 24-inch bins approximately 35 and 45 counts mostly 22 cents. Organic red-flesh seedless 24-inch bins per pound approximately 35 and 45 counts 35 cents; miniature carton 6s and 8s $20.50. Quality generally good. Harvest central Arizona expected to begin the week of May 27.



Learn More
  • Industry Alerts: USDA proceedings,
    Bankruptcy petitions — Learn more...
  • New Companies: PACA new
    licensees — Learn more...
  • Bankruptcy petitions have been filed by these companies — Learn more...
  • Company Listing changes: Address, personnel,
    contact information — Learn more...

Issue Announcement

Are you a cockroach or a fruitarian dieter?

Chuck Robinson, Assistant Copy ChiefChuck Robinson, Assistant Copy Chief My eyes rolled, too, when someone first passed the news tidbit that Ashton Kutcher had tried to adopt the late Apple co-founder Steve Jobs’ fruit-only diet in preparation for playing Jobs in a movie that premiered at the Sundance Film Festival.

So dedicated was Kutcher to getting to know his character that he ended up in the hospital two days before shooting began. He explained his “pancreas levels were completely out of whack.”

Every account I have read included that quote and a mention that Jobs was being treated for pancreatic cancer before he died. He also was dedicated to a “fruitarian” diet, which medical experts say can be helpful as a short-term cleansing regiment but is dangerous over the long term.

Like a good journalistic parrot, here you go. I did my part in repeating it.

I hope people don’t give much credence to medical advice from Kutcher, who became famous playing the flake Kelso on the television program “That ’70s Show.”

I hope the promotional jabber for a movie that got lukewarm reviews gets the discount it deserves.

Oh please don’t let people hear this and think “fruit causes cancer.”

What will stick?

Will admiration for Jobs keep this niggling anecdote in the back of our collective memory? Or will we get a feel for his obsessive-compulsive behavior and realize he isn’t exactly a role model for all of us?

A fruit-only diet is dangerous, and I take WebMD.com’s advice on that as solid. “Moderation in all things” is a mantra I almost get obsessive about.

My favorite poem has popped to mind.

You can read it here. It is written by Don Marquis, a New York newspaper columnist and humorist from the early part of the last century.

He spoke through the voice of Archy, a free-verse poet reincarnated as a cockroach. Archy was talking to a moth, who was trying to break into an electric light bulb and immolate himself. The moth said he would “rather be burned up with beauty than to live a long time and be bored all the while.”

Jobs may have been a moth.

Archy watches the moth succeed in immolating himself and commented that he would settle for half the happiness and twice the longevity.

“At the same time, I wish there was something I wanted as badly as he wanted to fry himself,” Archy said in the poem.

I am a cockroach. I am eating an apple while writing this column, but I am having a salad later. It’s all about balance.

As a foil to Kutcher’s comment let me offer an article that will be circulated much less. It is from The Atlantic, and the gist is that vegetarians get a lot less heart disease than meat eaters.

The Atlantic was reporting on a research from the University of Oxford that drew upon data from almost 45,000 participants in a long-term study. A third of the participants ate no meat, and there was an average of 11 years of followup.

“The self-proclaimed vegetarians had a 32% reduced risk of both fatal and nonfatal heart disease, accompanied by lower blood pressures and cholesterol levels, as compared to nonvegetarians,” according to the article.

The vegetarians in the study also had lower body mass index scores and fewer occurences of diabetes. They ate more than just fruit, of course. They also ate cheese, vegetables and whole grains. The bottom line of the study: diet is important in protecting against heart disease. I am thinking long-lived cockroach types should go for the vegetarian diet.

crobinson@thepacker.com

What's your take? Leave a comment and tell us your opinion.


Comments (1) Leave a comment 

Name
e-Mail (required)
Location

Comment:

characters left

Jennifer    
Report Abuse
Salinas, CA  |  February, 25, 2013 at 04:40 PM

I think moderation is the key, even if your an omnivore.

Feedback Form
Leads to Insight