This year, the association is focusing on health.
CPMA has a new summit this summer, which will include a cross-section of health and industry professionals. The summit is planned for Ottawa June 12-13.
CPMA also is launching a community platform as part of its website, which is not only for the produce industry, but also for health professionals, so the two groups can share information.
“As we being to work more in the health community, we’ll be leveraging that platform,” Lemaire said.
Walt Breeden, who officially became CPMA chairman during the conference, said the board in the next year plans to focus on some key areas:
- Training for members;
- Expanding work with allied partners, including regional association partners;
- Developing national/regional councils with regional produce groups; and
- Encouraging healthy food options for Canadians.
“One of my core messages, and the theme of the 2014 convention and trade show, will be eat healthy! Live healthy!” said Breeden, director of sales and citrus category manager for Canada for Vancouver-based The Oppenheimer Group, during the association’s annual banquet on April 19.
“In driving this simple message, I will be supporting CPMA’s primary collective goal, established in 2011, to increase produce consumption and improve consumer health and industry prosperity,” he said.
Retail Editor Pamela Reimenschneider contributed to this article.