Today's Pricing

WATERMELON — F.O.B.S AS OF MAY 13

MEXICO CROSSINGS THROUGH NOGALES, ARIZ. — Crossings (705-766-766, seedless 683-751-759, seeded 22-15-7) — Movement expected about the same. Trading seeded slow, others moderate. Prices seedless 35-60 counts lower, others generally unchanged. Red-flesh seedless-type per pound 24-inch bins approximately 35-60 counts mostly 20 cents, 75-80s 14-16 cents; red-flesh seeded-type approximately 35-55 counts 12-14 cents. Flat cartons red-flesh seedless miniature 6-9s $7-9. Quality variable. Many present shipments from prior bookings and/or previous commitments.

LOWER RIO GRANDE VALLEY, TEXAS — Shipments (29-96-255, seedless 26-83-223, seeded 3-13-32) — Movement expected to decrease slightly. Trading very active at slightly lower prices. Prices 24-inch bins per-pound red-flesh seedless-type approximately 35-60 counts 28 cents, seeded-type approximately 28-35 counts mostly 21-22 cents. Quality generally good. Most present shipments from prior bookings and/or previous commitments at lower prices.

FLORIDA — Shipments (124-159-233, red-flesh seeded 16-29-53, red-flesh seedless 51-130-180) — Movement expected to increase as more growers start the season in central Florida. Harvesting slowed. Trading very active. Prices generally unchanged. 24-inch bins per-pound red-flesh seeded-type 35s 24-25 cents; red-flesh seedless-type 45 count 29-30 cents, 60 count 29-30 cents. Quality generally good.

IMPERIAL AND COACHELLA VALLEYS, CALIF., AND CENTRAL AND WESTERN ARIZONA — Shipments (AZ seedless 0-23-16, CA 0-26-78, seedless 0-24-73, seeded 0-2-5) — Movement from western Arizona, Imperial and Coachella valleys expected to increase seasonally. Trading fairly active at slightly lower prices. Prices slightly lower. Red-flesh seedless-type per pound 24-inch bins approximately 35 and 45 counts mostly 22 cents. Organic red-flesh seedless 24-inch bins per pound approximately 35 and 45 counts 35 cents; miniature carton 6s and 8s $20.50. Quality generally good. Harvest central Arizona expected to begin the week of May 27.



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Issue Announcement

Crying wolf on sequester or simply crying?

Nobody important wants to become a sequester expert, I suppose, because that means the sequester will be long-lived and its unwanted ills will be visited on nearly every federal program.

The effect of sequester cuts on federal agency budgets is being debated on a day-by-day, hour-by-hour basis. The buzz this week is that President Obama overhyped the automatic spending cuts. However, as some of the cuts become more deeply felt, that may well change.

In the stories I have read, I haven’t seen the link to the Office of Management and Budget’s master document detailing the administration’s cost-cutting plans for various agencies.

After I filed a Freedom of Information Act request with the U.S. Department of Agriculture for cuts to the Agricultural Marketing Service budget, the department’s FOIA officer sent me a link to the plan.

If you want every last detail on sequester cuts for all federal agencies, check out the 83-page document for the skinny on how government will cut the fat.

My Twitter account recently passed the 2,000-follower plateau, though some of my newest followers include an automotive shop, a youth pastor and, yes, more ever-abundant social media marketers.

And so the adventure in social media continues. One useful Twitter tool I found this week is called Twitter Counter — useful for tracking the escalating number of my auto shop followers.

———

Speaking of social media, one poll question in the Fresh Produce Industry Discussion Group this week asked “What is generally the biggest weakness in Wal-Mart’s fresh produce departments?”

And Wal-Mart, the market research is on me.

The options:

 

  • out of stock;
  • marginal quality;
  • selection;
  • freshness; and
  • identity.

 

Too early to tabulate the poll results, but early comments didn’t hold back on Wal-Mart’s shortcomings.

For all of Wal-Mart’s success and future aspirations to buy local and save consumers billions, it seems the chain still needs to up its performance at the department level.

Drawbacks include lack of training for produce department staff and low-quality produce in some stores. Lack of attention to reusable plastic containers on display also hurt its image, one observer said, and culling was not aggressive enough to removed bruised or old product.

One reader advised, “The better merchandising retailers focus attention on the display throughout the day. Putting out what sells on a timely basis instead of piling it up high is better for the product and quality for the consumer. Take a look at the attention that someone like Wegman’s gives at each item on display throughout the day.”

Sure, Wegman’s is a high bar, but readers think Wal-Mart can be better. Like I said, the market research is on me, Wal-Mart.

Another nifty Web tool I found this week is the USDA’s Food Access Research Atlas. Plug in your address and you can see whether you live in a food desert or food oasis.

And, of course, follow me on Twitter @tckarst and check out The Packer’s new social site, The Packer Market.

———

Check out the new USDA’s series on the distribution of the Food Dollar. In 2011, the farm share of the food-at-home dollar was 22.9 cents, while the market share was 77.1 cents.

Retailers can’t be accused of taking ever-larger margins from growers, however.

Compared with a high of 24.8 cents six years ago, the retail share of the at-home food dollar shrunk to 21.4 cents in 2011, the lowest point since 1993. Maybe we can at least credit Wal-Mart for lower retail margins?

tkarst@thepacker.com

What's your take? Leave a comment and tell us your opinion.


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