Today's Pricing

WATERMELON — F.O.B.S AS OF MAY 13

MEXICO CROSSINGS THROUGH NOGALES, ARIZ. — Crossings (705-766-766, seedless 683-751-759, seeded 22-15-7) — Movement expected about the same. Trading seeded slow, others moderate. Prices seedless 35-60 counts lower, others generally unchanged. Red-flesh seedless-type per pound 24-inch bins approximately 35-60 counts mostly 20 cents, 75-80s 14-16 cents; red-flesh seeded-type approximately 35-55 counts 12-14 cents. Flat cartons red-flesh seedless miniature 6-9s $7-9. Quality variable. Many present shipments from prior bookings and/or previous commitments.

LOWER RIO GRANDE VALLEY, TEXAS — Shipments (29-96-255, seedless 26-83-223, seeded 3-13-32) — Movement expected to decrease slightly. Trading very active at slightly lower prices. Prices 24-inch bins per-pound red-flesh seedless-type approximately 35-60 counts 28 cents, seeded-type approximately 28-35 counts mostly 21-22 cents. Quality generally good. Most present shipments from prior bookings and/or previous commitments at lower prices.

FLORIDA — Shipments (124-159-233, red-flesh seeded 16-29-53, red-flesh seedless 51-130-180) — Movement expected to increase as more growers start the season in central Florida. Harvesting slowed. Trading very active. Prices generally unchanged. 24-inch bins per-pound red-flesh seeded-type 35s 24-25 cents; red-flesh seedless-type 45 count 29-30 cents, 60 count 29-30 cents. Quality generally good.

IMPERIAL AND COACHELLA VALLEYS, CALIF., AND CENTRAL AND WESTERN ARIZONA — Shipments (AZ seedless 0-23-16, CA 0-26-78, seedless 0-24-73, seeded 0-2-5) — Movement from western Arizona, Imperial and Coachella valleys expected to increase seasonally. Trading fairly active at slightly lower prices. Prices slightly lower. Red-flesh seedless-type per pound 24-inch bins approximately 35 and 45 counts mostly 22 cents. Organic red-flesh seedless 24-inch bins per pound approximately 35 and 45 counts 35 cents; miniature carton 6s and 8s $20.50. Quality generally good. Harvest central Arizona expected to begin the week of May 27.



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Issue Announcement

Forge ahead with school meal guidelines

Ray Gilmer, United Fresh Produce AssociationRay Gilmer, United Fresh Produce Association The new school year is bringing big changes in lunchrooms across America.

Schools are implementing new nutrition standards that double the amount of fruits and vegetables served to 32 million students through the National School Lunch Program, the first such improvement in more than 15 years.

Produce industry companies are partnering with schools across the country to increase consumption of fresh fruits and vegetables in school meals, so this is a clear victory for our industry and nutrition advocates.

It’s also a milestone, and we can proudly say our industry and our nutrition and school partners are helping to dramatically improve the nourishment of millions of children every day.

The impact goes beyond the school lunchroom. Many of these kids come from households where fruits and vegetables aren’t part of daily diets.

They’re discovering new flavors that they can ask for in future meals. For them, this modern school nutrition standard is a great step toward providing a foundation for healthy eating for the rest of their lives.

As big as these changes are, there are bound to be some growing pains that come with this transformative lunch standard. You’ve probably seen news coverage, including in The Packer, about the new school lunch standard coming under fire. Critics say there aren’t enough calories to feed active, growing kids.

The fact that schools have to manage the transition to the new lunches is expected. After all, many schools hadn’t updated their lunch standards in 15 years. Schools have always had to adjust their lunch offerings (as well as breakfast and snack offerings) based on kids’ age, weight and activity levels.

Lorelei DiSogra, United Fresh’s vice president for nutrition and health, and our industry’s leading advocate for greater fruit and vegetable servings in school meals, reminds me that school lunches were long overdue for an alignment with the federal government’s dietary guidance.

Think about how many millions of kids’ lunches have been served that were nowhere close to the nutritional goals recommended by the government and national nutrition authorities.

These new standards were developed with the input from a two-year study by the Institute of Medicine. The IOM’s 2009 report, “School Meals: Building Blocks for Healthy Children,” recommended that USDA adopt standards that would:

 

  • increase the amount and variety of fruits, vegetables and whole grains;
  • set minimum and maximum levels of calories; and
  • reduce the amount of sodium and saturated fat.

 

What’s more, the USDA’s message to “Make half your plate fruits and vegetables” is one of the key consumer messages of the 2010 Dietary Guidelines.

Recognizing that on average most Americans, including children, eat less than half of the daily amount of fruits and vegetables recommended for good health, the 2010 Dietary Guidelines provide a clear, compelling call to add significantly more servings of fruits and vegetables. This advice applies to all meals, including school breakfast and school lunch.

Anyone who’s still upset about these new, more nutritious school lunches should consider the alternative.

With more than 12 million American kids ranked as obese, the health implications are alarming.

Just last week, a comprehensive review of existing research, published in the British Medical Journal, finds that obese children have higher blood pressure, troubling cholesterol profiles, more metabolic dysfunction and thicker heart muscles than lean kids of the same age.

With so much at stake, does anyone really think we should backtrack on these new lunch standards?

United Fresh applauds USDA, nutrition leaders and schools across the nation for championing these more healthful school lunches. Without a doubt, this is a big change, and with change come challenges. School nutrition experts at 100,000 schools in the U.S. are professionals. They will work to find solutions that keep kids fed while meeting the modern standards.

Let’s not lose sight of what we’ve accomplished, our commitment for a healthier America, and the wellbeing of millions of children who can live longer, healthier lives thanks to what we’re feeding them at school today.

Ray Gilmer is vice president of communications for the Washington, D.C.-based United Fresh Produce Association.

What's your take? Leave a comment and tell us your opinion.


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