CORRECTED: From the show floor: Fresh Summit 2013 booths No. 1

10/26/2013 08:42:00 PM
The Packer Staff

For related coverage, see: From the show floor: Fresh Summit 2013 booths No. 2; From the show floor: Fresh Summit 2013 booths No. 3; and From the show floor: Fresh Summit 2013 booths No. 4

HLB Specialties LLCDoug OhlemeierHLB Specialties LLCNEW ORLEANS — The Packer staffers Dan Galbraith, Tom Karst, Pamela Riemenschneider, Doug Ohlemeier, Vicky Boyd and Coral Beach collected these news items on the expo floor at the Produce Marketing Association Fresh Summit 2013 Oct. 19-20 at the Ernest N. Morial Convention Center.

HLB SPECIALTIES: Lorenz Hartmann de Barros, director of sales for Pompano Beach, Fla.-based HLB Specialties LLC, and Samantha Barthel, saleswoman, display clamshells and trays of goldenberries. The Columbian husked and peeled berries are available throughout the year. HLB just began importing the fruit. HLB also is introducing hass avocado Giro bags that feature a strip that provides recipes and other information.

ROCKET FARMS: Jorge Michael, western region sales manager for the Salinas, Calif.-based grower-shipper Rocket Farms, displayed fresh herbal lemonade packs. The 2.5-ounce clamshells feature, mint, baby dill, rosemary and edible flowers, plus recipes to help consumers create fresh lemonade. Rocket Farms also offers the product in eight-count display-ready cases.

Seald Sweet InternationalDoug OhlemeierSeald Sweet InternationalSEALD SWEET: Mayda Sotomayor, chief executive officer of Vero Beach, Fla.-based Seald Sweet International, displays Mandarinas clementines. Grown in South Africa, the copyrighted ClemenGold variety comes in 2- and 3-pound resealable bags, says Kimberly Flores, marketing manager.

Corrected: This article originally incorrectly stated the company name, brand and bag size on the Seald Sweet Mandarina clementines.

SOUTHERN SPECIALTIES: Charlie Eagle, vice president of business development of Southern Specialties, said the company featured heirloom and specialty tomatoes at the booth. The Pompano Beach, Fla.-based importer and grower-shipper grew heirloom tomatoes in the past but is now ramping up production. The company also introduced a bean medley that includes green beans and carrots is offering a new raspberry variety, adelita, grown in the Mexican state of Michoacan.

Pioneer Growers Co-opDoug OhlemeierPioneer Growers Co-opPIONEER GROWERS CO-OP: Jon Browder, sales manager for Belle Glade, Fla.-based Pioneer Growers Co-op, displays a new sweet corn pack, which the company plans to begin shipping Dec. 1. The resealable tote pouch holds 12 mini cobs per pouch. Browder says the bags aren’t typically used for corn. Pioneer is developing a five-count pack and also offers four and eight ears per bag.

PERO: Pero Family Farms is donating $33,500 to breast cancer research. The Delray Beach, Fla.-based grower-shipper presented the contribution to Frisco, Texas-based National Breast Cancer Foundation Inc., during the expo. Pero is supporting Breast Cancer Awareness Month (October) and plans to label more than 1 million packages of vegetables about the campaign. Pero was introduced to the Pink Ribbon Produce fundraising and education effort that supports research and prevention efforts through Meijer Inc., Grand Rapids, Mich.

C.L. Henderson Produce Co.Doug OhlemeierC.L. Henderson Produce CoHENDERSON PRODUCE: Allan Henderson (left), chief executive officer for C.L. Henderson Produce Co., and Christopher Henderson, vice president of marketing and sales, display Little Cruncher 3-pound resealable zipper bags. Released in mid-October, the packaging trumpets “bite-sized and right-sized” fresh apples for the 10-12 medium apples in each bag. The Hendersonville, N.C., grower-shipper is introducing apple pie tray packs with six cooking apples. The overwraps of granny smith and red rome apples include pie recipes.

BLACK GOLD FARMS: Grand Forks, N.D.-based Black Gold Farms won a PMA Impact Award for its value-added potatoes that include McCormick seasoning packs. The clamshell containers, each with a handle, are available in three flavors: Italian Herbs, Toasted Onion and Garlic, and Roasted Garlic and Rosemary.

Bolthouse Farms IncDan GalbraithBolthouse Farms IncBOLTHOUSE FARMS: Bolthouse Farms Inc. hopes to find more widespread, national success for the Baby Carrot Shakedowns it tested in limited markets last year. Shakedowns, which retail for about 99 cents and are 25 calories, come with compartments for seasonings such as ranch and chili lime, and 2.25 ounces of baby carrots. “This is a completely new type of carrot product,” says Suzanne Ginestro, vice president of marketing for Bakersfield, Calif.-based Bolthouse Farms. “It’s something we’re excited about and wanted to get into a few markets first to be sure we launch it right.” Shakedowns were introduced at Wal-Marts and a few other retailers in late 2012.

YUCATAN FOODS: Dan Walton, executive vice president of Los Angeles-based Yucatan Foods, which markets the Cabo Fresh brand, showed attendees new four-pack, snack-sized guacamole cups that are ready for national release following successful trials at Stater Bros. and Hy-Vee stores, Walton said. The packs of four 2-ounce cups retail for $2.25. Cabo Fresh also is launching a 12-ounce size of the Classic flavor profile, which has a higher content of garlic and onion powder than other flavors and also has added a 6-ounce stock-keeping unit for guacamole products. Scott Harrington, formerly of Sun Pacific, will begin work as vice president of western sales for Cabo on Nov. 1, succeeding Kristyn Lawson, who has left the company.

Church Bros.LLC Tuscan blendDan GalbraithChurch Bros.LLCCHURCH BROS.: Salinas, Calif.-based Church Bros. LLC used Fresh Summit to help launch its Tuscan Baby Kale Blend, which is billed as “a unique combination of baby kales that deliver a very delicate, yet robust flavor.” The blend is geared not only for salads but as a cooking vegetable.

COMPAC: Auckland, New Zealand-based Compac Sorting Equipment displayed new equipment, including the SLS (single lane sorter) InVision 9000 and optical cherry sorting with dynamic lane balancing. The InVision boasts 10 times the light that fluro tube systems offer, said Compac’s Nathan Soich. The SLS is geared for mainly small and medium-sized packing facilities and offers versatility with the ability to pack in poly bags, tote bags, boxes, cartons, punnets and trays.

Eagle Eye ProduceDan GalbraithEagle Eye ProduceEAGLE EYE PRODUCE: Idaho Falls, Idaho-based Eagle Eye Produce introduces Simply Good Diced Blends and Diced Blends Fries in 1-pound bags. Available in various combinations, the new blends combine potatoes with seasoned vegetables and are designed for less than 10 minutes of preparation, says director of business development Kendrick Hanny. The products are Diced Tuscan Blend, Diced Steakhouse Blend, Diced Garlic Rosemary Blend and Diced Classic Blend. Diced Blends Fries include Cheesy Fries, Southwest Fries, Steakhouse Fries, Sweet Fries and Classic Fries.

EARTHBOUND FARM: Audra Pura, product innovation manager for San Juan Bautista, Calif.-based Earthbound Farm, said the company’s new PowerMeal Bowls feature organic salad with 18-day shelf life. The ready-to-eat packs combine organic greens, seeds, fruits and whole grains. PowerMeal Bowl combinations are chia and soba noodles with Asian greens; tomatillo and black beans with baby lettuce; and blueberry and quinoa with baby spinach.

FriedaDan GalbraithFrieda'sFRIEDA’S: Director of marketing Terri Mouton displays Frieda’s specialty lemon bags, which were a PMA Impact Award winner. The Los Alamitos, Calif., company’s bags for 1-pound seedless lemons and meyer lemons came out this spring. The bags have flat bottoms to keep them upright for merchandising on citrus tables. They have handles, how-to instructions and recipe recommendations on the label.

GIORGIO FOODS: Giorgio Foods displayed four packs of 8-ounce stuffed portabella mushrooms. The Temple, Pa.-based company is also working to develop “a smaller mushroom that’s more bite-sized,” said Doug Stewart, vice president of sales for the Northeast. The new four packs retail for $2.99. Giorgio is also promoting using mushrooms in place of meat in dishes through its Trend-a-Blend program and has a new website, www.giorgiofresh.com.

GREEN GIANT FRESH: The Green Giant Fresh pouch packaging line was a finalist for a PMA Impact Award for packaging innovation. The pouches are resealable and include quick-response codes for cooking tips and shopping lists linked to the company’s mobile site. The Salinas, Calif., company introduced these pouches over the past year: sweet baby broccoli, artichokes, radishes, butternut squash, avocados and grapes.

Grimmway FarmsDan GalbraithGrimmway FarmsGRIMMWAY FARMS: Saleswoman Sherry Kirsch and organic sales manager Carl Williams showed off Grimmway Farms’ new Simply Delicious Carrot Creations, steam-to-serve packs which have a suggested retail price of about $2.49. The 13-ounce Roasted Garlic & Savory Herb flavor bags come 10 bags per master carton. They include baby carrots and a butter/garlic/herb blend designed to be a side dish.

JMB PRODUCE: Dan Miller, worldwide production manager/grower relations, said the new organic asparagus San Francisco-based Jacobs, Malcolm & Burtt will offer beginning in November will be mainly 11-pound boxes of bunched product. “We had a small organic deal in Northern California and decided it was a good idea to expand it. Now we’re in Mexico,” Miller said. JMB plans a larger Northern California deal, with acreage being added in 2014 and product hitting the market in full force in 2015, Miller said.

Marco Ltd.Dan GalbraithMarco Ltd.MARCO: United Kingdom-based Marco Ltd.’s new Linemaster IV system claims to raise packinghouse productivity by 30%, reduce airfreight costs by 10% and estimates return on investment within six months. The system’s checkweigher function alerts employees if a pack is under or over weight by simple red lights, says France coordinator Mariette Terrisse. The company’s “One Light–One Fruit” operator display increases packing speed by telling the employees exactly how many items to add or take away to achieve the correct weight.

NATURESWEET: Bob Dixon, Southwest regional manager, and Christina Winkler, brand manager, show off NatureSweet Cherriots, a winner of a PMA Impact Award. The San Antonio-basedd company’s Cherriots are ready-to-eat, snacking tomatoes in a 5.25-ounce triple pack, with each container having up to 12 small tomatoes geared for on-the-go consumers.

PURE HOT HOUSE FOODS: Ken Paglione, key account manager, displays two new snacking tomato products from Leamington, Ontario-based Pure Hot House Foods Inc. under its Pure Flavor label. At left is a pack of Juno Bites and at right is a pack of Bumbles. Juno Bites include multicolored tomatoes while Bumbles include yellow tomatoes, with the name being a take-off of “bumblebees.”

RAINIER FRUIT: Mesh pouch bags with handles are new for Selah, Wash.-based Rainier Fruit Co. apples, says marketing director Suzanne Wolter. “They’re flexible to either do 2-, 3-, or 4-pound bags, and they’re a much more efficient bag and use less plastic,” Wolter says. The mesh pouch bags will be used on the company’s exclusive and signature apple varieties: Junami, Lady Alice and Honeycrisp. Junamis packed in the bags will be available in December; Lady Alice apples in the bags should be out in February, Wolter says.

Check out our show floor video coverage at thepacker.com/freshsummit



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