The customer does care what good things you’re doing for the environment. The customer wants the truth. These factors are not going away with Gen-X or Gen-Y/Millennials — who we raised to celebrate Earth Day as a holiday.
So toot your green horn this season. If bottles of blue chemicals can be green, certainly fresh produce has an even better story to tell.
Denise Donohue is founder of Donohue Associates, DeWitt, Mich., a marketing and public relations firm specializing in agriculture. Before that, she was director of the Michigan Apple Committee, Lansing.
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