Pemsler said one difference between many international markets and domestic markets is that retailers use more than one importer. That can create a ripple effect because if an importer sees Idaho potatoes at one store, they want to get in on the deal.
While the Panama meetings appeared productive, with orders actually written on the trip in February, the potential in Colombia will take time to develop, Pemsler said.
“In Colombia they think they don’t need us because they grow their own potatoes,” Pemsler said. “But we know it is important to make first contact because if there is a crop failure or some other problem, they will be looking for potatoes and they will remember we went to meet them.”