Today's Pricing

WATERMELON — F.O.B.S AS OF MAY 13

MEXICO CROSSINGS THROUGH NOGALES, ARIZ. — Crossings (705-766-766, seedless 683-751-759, seeded 22-15-7) — Movement expected about the same. Trading seeded slow, others moderate. Prices seedless 35-60 counts lower, others generally unchanged. Red-flesh seedless-type per pound 24-inch bins approximately 35-60 counts mostly 20 cents, 75-80s 14-16 cents; red-flesh seeded-type approximately 35-55 counts 12-14 cents. Flat cartons red-flesh seedless miniature 6-9s $7-9. Quality variable. Many present shipments from prior bookings and/or previous commitments.

LOWER RIO GRANDE VALLEY, TEXAS — Shipments (29-96-255, seedless 26-83-223, seeded 3-13-32) — Movement expected to decrease slightly. Trading very active at slightly lower prices. Prices 24-inch bins per-pound red-flesh seedless-type approximately 35-60 counts 28 cents, seeded-type approximately 28-35 counts mostly 21-22 cents. Quality generally good. Most present shipments from prior bookings and/or previous commitments at lower prices.

FLORIDA — Shipments (124-159-233, red-flesh seeded 16-29-53, red-flesh seedless 51-130-180) — Movement expected to increase as more growers start the season in central Florida. Harvesting slowed. Trading very active. Prices generally unchanged. 24-inch bins per-pound red-flesh seeded-type 35s 24-25 cents; red-flesh seedless-type 45 count 29-30 cents, 60 count 29-30 cents. Quality generally good.

IMPERIAL AND COACHELLA VALLEYS, CALIF., AND CENTRAL AND WESTERN ARIZONA — Shipments (AZ seedless 0-23-16, CA 0-26-78, seedless 0-24-73, seeded 0-2-5) — Movement from western Arizona, Imperial and Coachella valleys expected to increase seasonally. Trading fairly active at slightly lower prices. Prices slightly lower. Red-flesh seedless-type per pound 24-inch bins approximately 35 and 45 counts mostly 22 cents. Organic red-flesh seedless 24-inch bins per pound approximately 35 and 45 counts 35 cents; miniature carton 6s and 8s $20.50. Quality generally good. Harvest central Arizona expected to begin the week of May 27.



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Issue Announcement

Make time to develop leadership skills

Bryan Silbermann, Produce Marketing AssociationBryan Silbermann, Produce Marketing Association Many of us will take time this holiday season to refocus on life’s aspects that matter most.

You’ll likely take time out to give thanks, to spend with family and friends, and to reflect on accomplishments and make resolutions for a new year.

What about leveraging this season of renewed focus to take time to strengthen your leadership abilities?

Lessons in leadership contribute not only to on-the-job effectiveness, but also to personal effectiveness. In your community, confidence to lead can influence social good. At work, leadership talent remains a company’s best competitive advantage.

Simply put, leaders who invest in their own development have better ideas, execute those ideas better and develop other people better.

The problem is time. Senior executives’ hours get so squeezed it can seem there’s barely time for night’s rest let alone time to retreat for strategic learning.

The reality is that finding time to invest in professional development is like finding time to exercise or prepare a home-cooked meal of fresh fruits and vegetables — it’s essential to good health and well worth the effort.

Here are three simple steps to help you find time for leadership wellness. Also consider what these PMA members say about their own leadership development experiences.

1. Begin with awareness

Acknowledging the importance of investing in yourself opens your mind to recognizing when and where to find it.

Exit surveys at various PMA events reveal industry executives acquire professional development from many places.

They cite internal company programs, publications, associations, academic institutes, consultants — and even networking — as resources.

So look for lessons in leadership all around you. Some industry members have said the result of their doing so…

 

  •  “…challenges you to think about yourself, your organization and the people you can influence daily to make a difference in your performance and others around you.” — Van Argiros, vice president of sales and marketing, Combs Produce

  •  “…challenges your way of thinking and leading your company. And, most importantly, gives you tools to make a difference.” — Joe Pezzini, chief operating officer, Ocean Mist Farms

  •  “…inspired me to grow as a leader, learn from others and create a compelling view of the future.” — Douglas Ronan, vice president of marketing, Driscoll Strawberry Associates

 

2. Ask colleagues

The produce industry is full of amazing leadership, and you’re never too senior in rank to seek advice.

Ask other industry executives whose leadership style you admire for leadership development recommendations. Many first-time attendees to PMA Foundation for Industry Talent leadership programs have said they registered only because a colleague made the suggestion.

So if granting yourself permission to take time for professional development gives you a guilt trip, perhaps you’ll feel better if the suggestion comes from a peer.

Here are a few industry colleagues who commit to leadership development and find it to be…

 

  •  “...the best investment I make on an annual basis.” — Vic Smith, chief executive officer, Fresh Innovations

  •  “…an opportunity to reflect on many needs in our business and personal lives.” — Robby Barkley, chief executive officer, GreenGate Fresh LLP

  •  “…a great time to step back and reassess your style of leadership.” — Rich Dachman, vice president of produce, Sysco Corp.

 

3. Spin networking

Since we seem to have less difficulty finding networking time than we do time for learning, why not make networking events work double duty as leadership enhancement?

For example, you could use leadership conversations as ice breakers (“Hi! What a pleasure to meet you. I’ve always admired your company’s progress and style. How do you keep your team motivated to routinely produce such creative approaches?”).

You could also use discussions about current issues to learn about how other industry members’ apply leadership styles to steer teams toward solutions.

In fact, networking events can actually be like breakout sessions where you can:

 

  •  stretch your thinking with broader perspectives from people in top positions and different industry segments;

  •  discuss issues similar to your own to create an idea exchange; and

  •  gain greater comprehension of industry topics to translate knowledge into solutions relevant to your company.

 

My point is there’s no better time than now to recharge your leadership mindset through the many leadership development opportunities available.

Regardless of seniority, executives still need to routinely hone their leadership abilities.

The fresh produce marketplace will continue to change. Because today’s decisions create our industry’s future, leaders need to keep pace.

The decisions you make today will determine how and whether your company will be in business decades from now.

As I reminded industry members in a recent address and will reiterate here: Never forget that lifelong learning is the key to ongoing success.

Bryan Silbermann is president and chief executive officer of the Newark, Del.-based Produce Marketing Association

What's your take? Leave a comment and tell us your opinion.


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