Marketers play the name game with apple varieties - The Packer

Marketers play the name game with apple varieties

03/07/2014 12:28:00 PM
Andy Nelson

And he’s optimistic about the Papple’s chances in this, its sophomore season in North America, though volumes will be limited. It should be on retail shelves in May, June and July.

I’m willing to give the Papple — or whatever it’s called when it finally reaches Kansas City — a chance. After all, Nelley told me, it’s grown exclusively in the Nelson region of New Zealand.

Now that’s a name I can trust.

What's your take? Leave a comment and tell us your opinion.


anelson@thepacker.com


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