Promotions help move more summer citrus

06/07/2013 12:54:00 PM
Tom Burfield

“We’re hoping to increase the flow of information to retailers through ongoing product and promotion updates giving them the information they need to make the best decisions on product promotion,” she said.

The association is developing retail collateral and promotions that will enable retailers to keep building on the citrus sales momentum gained during the winter months, she said.

“We’ll be reaching out to retail consumer affairs professionals with nutrition and usage information on Chilean citrus and producing a series of short videos that will connect U.S. consumers with Chilean citrus orchards and growing practices,” she said.

They’ll be available for retailers to use on their websites, Facebook pages or other social media outlets, as well as in stores.

To prepare for the upcoming season, retailers should plan clementine ads and promotions for early summer and proceed into navels along with clementines and then mandarins, she said.

“As we move into the back-to-school period in August/September, push easy-peels as a tasty, nutritious, easy, no-mess lunch option,” Brux said.


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