SNAP program needs a good story to tell

06/21/2013 12:23:00 PM
Tom Karst

Rosencrantz said the “life of” videos offer consumers education about the commodity.

As multimedia and social marketing efforts are escalating I would encourage all marketing managers in the produce industry to join The Packer’s Market. The site allows users to upload youtube videos and get reactions from the trade. That audience may be more important, in the end, than consumers who view the video on the web.

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