Some Montreal market numbers show improvement

11/16/2012 03:40:00 PM
Cynthia David

Anthony Fantin, vice president of operations for Veg Pro International in Sherrington, Quebec, which escaped the hail, said he was expecting prices for his salad greens to head higher after the storm, but they remained average.

“Overall it was a good season,” Fantin said.

With the Canadian dollar nearly equal to the U.S. dollar and an equally good season for vegetables in Michigan, there was little export activity, Plante said. Despite the flood of produce into the Quebec market, he said prices remained fair all season long.

From the supermarket floor, interest in local is stronger every year, and organics have made a strong comeback in Montreal in the past year, said Francis Berube, director of merchandising and sales for Sobeys Inc.

Montreal consumers are also enjoying more variety in ethnic items, tropical and fresh-cut, Berube said.

The berry category continues to be hot, he said, and items such as pomegranates, arugula, palmer mangoes, Honeycrisp apples and persimmons are gaining in popularity.

With Wal-Mart introducing fresh produce and Target set to open up to 135 stores across Canada next year, with at least two of the first 12 Quebec stores in Montreal, Berube said retailers will have to adapt to this new reality in the discount segment.


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