The best promos don't overlook the obvious

11/09/2012 09:19:00 AM
Denise Donohue

Denise Donohue is founder of Donohue Associates, DeWitt, Mich., a marketing and public relations firm specializing in agriculture. Before that, she was director of the Michigan Apple Committee, Lansing.


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Christopher Mitchell    
Kansas City, MO  |  November, 16, 2012 at 03:50 AM

I think if companies hired great people who are really enamored by what they do, and stores hired people genuinely passionate about produce, there wouldn't be a problem with making "retail activation" a success. But too often I have seen people wasting space until their time comes for promotion. It's not a perfect world yet.

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