Consumers need to be hit on the head with the fact that they better get serious about eating more fruits and vegetables and eating fewer empty calories.
“More Matters” and “Enjoy Fresh”? Sure, but perhaps a little more hard preaching about the straight-and-narrow way is in order.
The industry’s evangelists must put the fear of the 2030 judgment day into American consumers.
With the obesity time bomb ticking, it’s time to scare us skinny.
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