The sum of his equation was this: Chipotle’s making a pretty penny on guac, and now they have the audacity to try to scare suppliers into lowering prices for fear of losing their business?
Another shipper lamented that Chipotle doesn’t quite get the fact that avocado trees, because of how Mother Nature made them, don’t churn out predictably more fruit in a nice even, rising line on a graph, as a factory turns out manufactured goods.
“Supplies climb every other year, not every year,” the shipper said. “That’s the challenge.”
The consensus among those charitable and less charitable to Chipotle, however, is the same: they ain’t pullin’ guac.
They’re just messin’ with ’em.
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