Naturipe expects big blueberry deal - The Packer

Naturipe expects big blueberry deal

11/14/2013 03:06:00 PM
David Mitchell

“Helping retailers display a complete berry patch — offering customers a full array of fresh blueberries, strawberries, raspberries, blackberries and cranberries — is the best way to support the category as well as create purchase intent,” she said.

Naturipe also is offering Chilean blueberries in its branded Berry Quick products, 1.5-ounces of blueberries in modified atmosphere packaging that provides a three-week shelf life.

“The quality of fruit this year is excellent, and our transportation has been streamlined for both ocean and air freight,” Garnett said. “We are excited about this growing, value-added category and being able to continue our year-round offering of Ready to Eat blueberries.”

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