“It continues to be a very vibrant industry,” he said.
Sales of organic bananas have been on the rise for at least the past 10 years at Organics Unlimited Inc., San Diego, said Mayra Velazquez de Leon, chief executive officer.
“I see the organic section in every supermarket becoming an important part of their produce aisle,” she said.
“Everyone wants to carry organic bananas, apples and pears,” she added.
Avoiding GMO products
A desire on the part of some consumers to avoid genetically modified foods is helping fuel the growth of the organic category, said Simcha Weinstein, marketing director for Albert’s Organics, Bridgeport, N.J.
“If consumers are truly concerned about GMOs in their food, then the best solution is to choose organic,” he said.
“By law, GMOs are not allowed in the production of organically raised food, and in addition to staying clean of GMOs, you are also staying clean of chemical pesticides, fertilizers, insecticides, and herbicides.”
The juicing trend also has given another boost to the organic category, said Kevin Weaver, director of sales and new business development for Global Organics, Sarasota, Fla.
Shoppers are taking home items like organic kale, carrots, beets and berries to make “a nutrition-packed drink that people can consume on the go,” he says.
The trend has led to a lot of new business for the company, especially in the East, he said, where there is a proliferation of juice bars and healthy-lifestyle restaurants.
“The growth in that part of the market is incredible,” he said.
“I think the organic category is going to continue strong double-digit growth for the foreseeable future,” Weaver said.