The display, resembling a banana tree, provides a strategic location display and focal point for the fruit, according to a news release from the display company, Carlson AirFlo Merchandising Systems, Brooklyn Park, Minn.
Retailers are using multiple locations to display bananas, and the display is different than the typical shelf presentation, according to the release.
“We have had great success with our mobile pineapple display that was unveiled at PMA 2012,” Mark Chenoweth, president of Carlson AirFlo Merchandising Systems, said in the release. “In this case, we listened to our customers, and market demand for a strategically positioned, mobile display that would catch the consumer’s eye.”
According the the release, the display helps increase sales by providing more access and reduces shrink by hanging the fruit from its crown. Secondary displays may increase sales by 15% when placed by the store entrance, checkout area, cereal aisle, bakery aisle or end cap through impulse sales. The display has five vertical display arms hold approximately 40-50 bunches, and an optional tray can hold single bananas or merchandise for cross promotions.