Fresh & Easy launches food truck promotion

07/11/2013 12:30:00 PM
Pamela Riemenschneider

This summer, El Segundo, Calif.-based Fresh & Easy Neighborhood Market is hitting the road, setting up street fairs and food trucks in neighborhoods in California, Arizona and Nevada.

Through September, street fairs will feature Fresh & Easy’s food truck, serving free items made from Fresh & Easy products.

The fairs, according to a news release, also include themed tents:

“Take It Easy” with complimentary chair massages;

“Meals Made Easy” with a nutritionist to talk about healthful eating and meal ideas;

“Shopping Made Easy” with a Fresh & Easy employee showing attendees products needed to recreate the food truck menu.

The fair is scheduled to stop at four stores per week, including other local events. Event schedules can be found by following @fneasytruck on Twitter.



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